Utilization of UMTS in Germany
According to the Federal Net Agency (Bundesnetzagentur) the utilization of UMTS services have increased by 263 percent between the years 2005 and 2007. Once more this shows that the mobile internet is unstoppably advancing.
Alltogether more than 1.7 million gigabytes of data are being transmitted. Already ten percent of all households only have a cell phone and no fixed line network anymore. Those of you who would like more information, will find the complete report at the Federal Net Agency.
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Mobile internet: is Germany losing contact?
With the introduction of the iPhone in Germany, it must have become appearent to everyone: the “mobile-internet” via cell phone has arrived in Germany. Although only approx. 70,000 devices have been sold, in terms of usabilty the iPhone sends a clear signal to the competitors. Via touchscreen and browser including zoom, almost any website can be read respectively navigated comfortably. The leading supplier of Advertisment (Admob) on mobile devices, publishes a statistic about the worldwide utilization of the internet on cell phones monthly. In their statistic’s february issue, Germany does not appear, just as in the previous months. As to be expected, the US took 1st place. Less to be expected were the overall placings in the overview:
1. Place 1: USA
2. Place 2: India
3. Place 3: South Africa
4. Place 4: Great Britain
5. Place 5: Indonesia
6. Place 6: Rumania
Germany is not even mentioned or seems to be insignificant in the utilization of the mobile internet. You can speculate over the reasons. One important and crucial reason seems to be the continuing high user fees. A flatrate hardly exists (Exception: T-Mobile with the iPhone).
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Expenditures for internet advertising in the US reach over 21 billion dollars in 2007
According to a report from PriceWaterhouseCoopers the expenditures for internet advertising in the
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Statistics: Ecommerce on sustained rise
Fittkau & Maaß regularly publishes statistics concerning user behavior in the internet, as well as the development of trends. Unbelievable 4 percent of the respondents so far have not even once shopped in the internet. The emphasize lies on the respondents, since it is likely that the target audience 60 and older as well as 16 and younger were not interviewed, it is slightly relative. Nevertheless the result is evident. Over 80 percent have already gone shopping at least 6 times in the net. Outstandingly popular are pricesearchengines. Here too, more than 80 percent know the market leaders and 60 percent have already made use of them. Two thirds of the purchases take place through invoice, followed by direct debits. So the traditional german catalog-shopping-behavior continues buying through invoice.
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