Statistics: Ecommerce on sustained rise
Fittkau & Maaß regularly publishes statistics concerning user behavior in the internet, as well as the development of trends. Unbelievable 4 percent of the respondents so far have not even once shopped in the internet. The emphasize lies on the respondents, since it is likely that the target audience 60 and older as well as 16 and younger were not interviewed, it is slightly relative. Nevertheless the result is evident. Over 80 percent have already gone shopping at least 6 times in the net. Outstandingly popular are pricesearchengines. Here too, more than 80 percent know the market leaders and 60 percent have already made use of them. Two thirds of the purchases take place through invoice, followed by direct debits. So the traditional german catalog-shopping-behavior continues buying through invoice.
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