blog of talkingtext.com

Difference between Marketing, Public Relations, Advertising and Branding

admin — Tue, 29 Apr 2008 07:16:57 +0000

Look and Feel.

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Flash Animation

admin — Thu, 10 Apr 2008 12:05:56 +0000

Not bad. If you click on the image and wait until Flash is loaded, you can see a pretty neat animation. The eyes follow the cursor.

via cubocc

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Utilization of UMTS in Germany

admin — Thu, 10 Apr 2008 12:03:30 +0000

According to the Federal Net Agency (Bundesnetzagentur) the utilization of UMTS services have increased by 263 percent between the years 2005 and 2007. Once more this shows that the mobile internet is unstoppably advancing.
Alltogether more than 1.7 million gigabytes of data are being transmitted. Already ten percent of all households only have a cell phone and no fixed line network anymore. Those of you who would like more information, will find the complete report at the Federal Net Agency.

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Customer confidence: Iglo approaches new paths

admin — Thu, 10 Apr 2008 12:02:59 +0000

Most likely every customer has already asked this question. Where in fact do the vegetables come from, that I am eating right now. Iglo addresses this question and prints a numerical code on every package of spinach, which allows you to lookup its origin on their website. As far as all this works reliably, it is outstanding for confidence in the product. With 40 million packages of spinach sold, I imagine it to be quite difficult to achieve an exact classification. I would be interested to know from how many different farms Iglo gets its goods.

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Mobile internet: is Germany losing contact?

admin — Thu, 10 Apr 2008 12:01:21 +0000

With the introduction of the iPhone in Germany, it must have become appearent to everyone: the “mobile-internet” via cell phone has arrived in Germany. Although only approx. 70,000 devices have been sold, in terms of usabilty the iPhone sends a clear signal to the competitors. Via touchscreen and browser including zoom, almost any website can be read respectively navigated comfortably. The leading supplier of Advertisment (Admob) on mobile devices, publishes a statistic about the worldwide utilization of the internet on cell phones monthly. In their statistic’s february issue, Germany does not appear, just as in the previous months. As to be expected, the US took 1st place. Less to be expected were the overall placings in the overview:

1. Place 1: USA
2. Place 2: India
3. Place 3: South Africa
4. Place 4: Great Britain
5. Place 5: Indonesia
6. Place 6: Rumania

Germany is not even mentioned or seems to be insignificant in the utilization of the mobile internet. You can speculate over the reasons. One important and crucial reason seems to be the continuing high user fees. A flatrate hardly exists (Exception: T-Mobile with the iPhone).

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Most popular cell phone designs

admin — Tue, 08 Apr 2008 10:58:59 +0000

Here another statistic, again by Admob in the US.

Most popular cell phone brands worldwide:
1. Nokia
2. Motorola
3. Sony Ericsson
4. Samsung

Most popular cell phone brands in the US:
1. Motorola
2. Samsung
3. Research in motion
4. Nokia

Most popular cell phone designs worldwide:
1. Motorola RAZR V3
2. Motorola KRZR K1c
3. Nokia N70
4. RIM BlackBerry 81 10

Most noticeable is Nokia’s domination in India. Over 65% use a Nokia cell phone. Therefore the 11 most popular cell phone designs all come from Nokia.

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Alcohol causes loneliness

admin — Tue, 08 Apr 2008 10:57:28 +0000

Evidently this insight is not that new. More so the campaign of the brazilian advertising agency Publicis caught my eye, who have realized this topic very creatively

via Comunicadores

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Blogging as cause of death

admin — Mon, 07 Apr 2008 13:40:53 +0000

The business publication “brandeins” dedicates its current issue to blogging on a double-page spread. In december a prominent blogger - Marc Orchant - died of a heart attack. The reason is named to be stress caused by overwork. Another not less prominent fellow blogger, Om Malik, experienced a heart attack as well, surviving it. In their story “brandeins” deals with the question, if blogging (- meaning fulltime blogging -) creates an increased health risk. The pressure from readers demanding new information, the wish to present announcements as first and the neccessity of refunding through advertisement by means of high traffic, surround the blogger with constantly growing stress situations. At the end of the article a few more interesting numbers are published, which briefly sketch the blogging market. Therefore there are approx. 2600 blogs, which offer more than 1000 references, 400,000 blogs with more than 20 references and approx. 100 million blogs with less than 20 references. This may sound frustrating to many, although the motivation of the individual blogger should always be seen as well. We for example operate Talkingblog to show customers that we look outside the box and are contact persons for various challenges in advertising and internet.

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155 Dollar iphone in Germany

admin — Sat, 05 Apr 2008 15:42:34 +0000

T-Mobile Germany has cut the price of the 8 Giga Byte iPhone to 99 Euro. This is equal to 155 Dollar for a new iPhone.

There is a slight catch, as customers need to commit to a “Complete XL” contract priced at 99 Euro or 139 Euro monthly. The package includes 1,000 minutes, 300 SMS messages, an unlimited data package and access to T-Mobile’s WiFi hotspots.

There has been much speculation that retailers are attempting to reduce inventory of existing stock to prepare for the release of a new iPhone that supports 3G.

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Apple Product, Google Application, Your Product

admin — Fri, 04 Apr 2008 10:13:33 +0000

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