PDA/Mobile Phone
Difference between Marketing, Public Relations, Advertising and Branding
Look and Feel.
Thanks to: Comunicadores
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Utilization of UMTS in Germany
According to the Federal Net Agency (Bundesnetzagentur) the utilization of UMTS services have increased by 263 percent between the years 2005 and 2007. Once more this shows that the mobile internet is unstoppably advancing.
Alltogether more than 1.7 million gigabytes of data are being transmitted. Already ten percent of all households only have a cell phone and no fixed line network anymore. Those of you who would like more information, will find the complete report at the Federal Net Agency.
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Mobile internet: is Germany losing contact?
With the introduction of the iPhone in Germany, it must have become appearent to everyone: the “mobile-internet” via cell phone has arrived in Germany. Although only approx. 70,000 devices have been sold, in terms of usabilty the iPhone sends a clear signal to the competitors. Via touchscreen and browser including zoom, almost any website can be read respectively navigated comfortably. The leading supplier of Advertisment (Admob) on mobile devices, publishes a statistic about the worldwide utilization of the internet on cell phones monthly. In their statistic’s february issue, Germany does not appear, just as in the previous months. As to be expected, the US took 1st place. Less to be expected were the overall placings in the overview:
1. Place 1: USA
2. Place 2: India
3. Place 3: South Africa
4. Place 4: Great Britain
5. Place 5: Indonesia
6. Place 6: Rumania
Germany is not even mentioned or seems to be insignificant in the utilization of the mobile internet. You can speculate over the reasons. One important and crucial reason seems to be the continuing high user fees. A flatrate hardly exists (Exception: T-Mobile with the iPhone).
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Most popular cell phone designs
Here another statistic, again by Admob in the US.
Most popular cell phone brands worldwide:
1. Nokia
2. Motorola
3. Sony Ericsson
4. Samsung
Most popular cell phone brands in the US:
1. Motorola
2. Samsung
3. Research in motion
4. Nokia
Most popular cell phone designs worldwide:
1. Motorola RAZR V3
2. Motorola KRZR K1c
3. Nokia N70
4. RIM BlackBerry 81 10
Most noticeable is Nokia’s domination in India. Over 65% use a Nokia cell phone. Therefore the 11 most popular cell phone designs all come from Nokia.
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155 Dollar iphone in Germany
T-Mobile Germany has cut the price of the 8 Giga Byte iPhone to 99 Euro. This is equal to 155 Dollar for a new iPhone. There is a slight catch, as customers need to commit to a “Complete XL” contract priced at 99 Euro or 139 Euro monthly. The package includes 1,000 minutes, 300 SMS messages, an unlimited data package and access to T-Mobile’s WiFi hotspots. There has been much speculation that retailers are attempting to reduce inventory of existing stock to prepare for the release of a new iPhone that supports 3G.
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Apple Product, Google Application, Your Product
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