Archive for March, 2008
Advertising should be surprising
That too, is what a barbershop in
via: http://tinsiders.blogspot.com/
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Expenditures for internet advertising in the US reach over 21 billion dollars in 2007
According to a report from PriceWaterhouseCoopers the expenditures for internet advertising in the
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Google tests further searchfield
Now then, if this should continue, the next logical step is for my website to appear in the Google design. How do I draw this conclusion? Well, appearantly Google wants to take over the internal search on webpages with a new searchfield. Ok, the company claims that it reduces our efforts and that we would not have to struggle with annoying search related traffic anymore.
Currently Google is testing an additional searchfield, which allows you to directly search the targeted page by keyword through an additional searchfield. Actually not a bad idea. However, it looks to me that by doing so the searchengine is taking over one of the central services, respectivly functions of the webmasters that are able to present the results with custom searchfunctions. The searchengine-giant therefore places himself over my service and presents how he sees fit. Eventually they will find it more appropriate to present everything in a consistent design. In my opinion this is unacceptable. Somehow this once likable company is becomming more and more dislikable.
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Second Life: Not everything achieves acceptance
The „German Post“ is closing its branch in the recently hyped virtual world „Second Life“, a 3-dimensional world in which anyone can acquire an own identity.
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Statistics: Ecommerce on sustained rise
Fittkau & Maaß regularly publishes statistics concerning user behavior in the internet, as well as the development of trends. Unbelievable 4 percent of the respondents so far have not even once shopped in the internet. The emphasize lies on the respondents, since it is likely that the target audience 60 and older as well as 16 and younger were not interviewed, it is slightly relative. Nevertheless the result is evident. Over 80 percent have already gone shopping at least 6 times in the net. Outstandingly popular are pricesearchengines. Here too, more than 80 percent know the market leaders and 60 percent have already made use of them. Two thirds of the purchases take place through invoice, followed by direct debits. So the traditional german catalog-shopping-behavior continues buying through invoice.
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Contributions will be newly converted
When poorly pronounced words are reported to us. The blogger must not react. As soon as we have improved the word on our side, the entire thread will be newly converted and therefore the pronounciation improved!
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